Wednesday, August 7, 2013

Starting to work with our gym, and fitness center, customers on the product

We're well underway now, and learning from the experiences we're seeing of clients making online bookings at our partner gyms.

One thing we're always obsessed with is how to improve the flow of the booking process. To do this we go through many different options on the white-board in the product office, creating what UX folks call "wire frames". These are basically sketches of the critical steps in the work-flow. They allow us to the brainstorm different concepts without needing to go through the time for graphic design and coding until we have ideas that we really like.

The best of these concepts then make it to the next stage of UX (user experience) design to get fully fleshed out, and graphic design added.

I bring up this process (not to bore you, I hope) but to illustrate the process of continuous improvement we bring to our product offering for online gym bookings and reservations. One place we differ from other software development companies is that we love (and I mean are absolutely delighted) to involve our customers at every stage. Our key philosophy behind the process is to keep things as simple for users as possible, by utilizing the most advanced technology available and by working with the best developers, designers, and support people in the business.

Wednesday, July 31, 2013

FlexBooker adds online bookings to your gym's website

Welcome to the FlexBooker blog, where our hope is that our interests will collide, while also giving us a way (that is convenient to you) to keep you updated on what we're working and how it might help your gym or fitness studio's operations.

FlexBooker is a small team of highly dedicated, thoughtful people, who came together for their two main obsessions. Fitness, and Technology. We created FlexBooker because it was something we really wish our gyms used. We longed for the day there was a super easy, lightening fast, way to make online class bookings at our gyms.

So the initial thought was this: let's create a hub where I can book all of my classes in one place. We realized fairly quickly though that in the fitness space this model doesn't really make a great deal of sense. I know exactly which studio I want to book at, because I've developed a relationship with them already, and so I don't really want to have to go through the clutter of other gyms to find the classes they're currently offering.

We also realized that most gyms already have their own website, with at least some information about themselves. The perfect medium, it occurred to us, was to give the control to the gyms themselves.

Thus, the FlexBooker booking widget was born. By letting the gyms themselves take reservations directly through their existing website, we keep the direct customer interaction between gym and client. We don't get in the way. Our job is to simply facilitate those transactions.

Our goal is simple, to build the best way for people to book at your gym, and also the best way for your gym to set up, and use our system to take online reservations without hassle. We want our product, and our service to amaze you. To that end, we're on a non-stop mission to improve, and perfect, our product. We know your opinion is the most important of all, and we think that you'll love our product, and love our customer support and continuous improvement just as much.

Interested in a free trial? Check us out at You can sign up for 30 days free, with no credit card required, at

Welcome to FlexBooker. Stay in touch, and let's do great things togther.